Geely at a glance
Geely Auto Group is a leading automotive manufacturer headquartered in Hangzhou, China, founded in 1997 as a subsidiary of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co and Zeekr. Geely Auto Group is also the global strategic partner of Malaysia's national carmaker, PROTON.
The Brand's History
Geely was founded by Eric Li (Li Shufu) in the city of Taizhou, Zhejiang province, China, as a manufacturer of refrigerator parts.
The Geely Group was established to unite all of Geely's businesses under one group.
Geely Auto enters the automotive industry with the vision of producing cars that ordinary people can afford, making it China's first private car manufacturer.
Geely Auto's first car (Haoqing) rolls off the assembly line in Linhai, Zhejiang province, China.
Geely Auto becomes the first private car manufacturer officially registered in China's automobile manufacturers index.
Geely Auto's growing popularity and sales allowed it to join China's top ten automakers.
Zhejiang Geely Holding Group was established, with all of Geely's automotive businesses placed under it.
Geely Auto became the first Chinese automaker to be listed on the Hong Kong Stock Exchange (HK: 0175).
Geely Holding Group acquired 100% of the shares of Volvo Car Corporation from Ford Motor Company. The agreement was signed on 28 March 2010 and the transaction was completed on 2 August 2010.
Geely Holding Group was included in the Fortune 500 list for the first time.
Geely Auto officially unveiled its flagship BoRui sedan, announced its new brand positioning and officially partnered with the Chinese Olympic Swimming Team. The brand's new mission is “Making Refined Cars for Everyone”.
Geely signed an agreement to acquire 49.9% of the shares of the Malaysian automaker PROTON and 51% of the shares of the luxury sports car brand Lotus from Malaysia's DRB-HICOM Berhad.
Geely entered into an agreement with Terrafugia Inc, an American company focused on the innovation, engineering and production of flying cars and technologies, for the full acquisition of its operations and assets.
Geely announced that it would become the largest shareholder of Sweden's leading commercial-vehicle and industrial-engineering group, Volvo AB, after acquiring Cevian Capital's total 8.2% stake and 15.6% voting rights in the company.
Geely Group, a company owned by Chairman Eric Li and managed by Zhejiang Geely Holding Group, announced that it had acquired a 9.7% stake in Daimler AG through open-market share purchases.
Geely will take part in the Asian Games with the slogan “Enjoy electric mobility at the Asian Games with Geely”.
Daimler AG and Geely Holding Group announced the creation of a 50-50 global joint venture to own, operate and further develop smart, the pioneer of small urban vehicles, as a leader in premium electric vehicles.
Geely Auto became the first Chinese car brand to sell more than 10 million units worldwide.
Zhejiang Geely Holding Group was included in the 2022 Fortune Global 500 for the 11th consecutive year, ranking 229th, after last year's revenue reached US$55.86 billion.
Vehicle Architecture
A car's architecture is its core, and Geely lays the foundations for creating the vehicles of the future by developing advanced modular vehicle architectures.
GEA
GEA's global smart new-energy architecture is the world's first four-in-one intelligent AI architecture combining “hardware, system, ecology and AI”. It delivers major advances in spatial design, smart energy, integrated safety, AI intelligence and driving performance. It supports full electrification with options such as pure electric, hybrid, range extension and green methanol, giving users a wide and flexible range of power choices.
CMA
The Compact Modular Architecture (CMA) was born at China Euro Vehicle Technology AB (CEVT). More than 2,000 leading automotive engineers from 25 countries devoted three years to developing CMA. Since its launch, CMA has earned a total of 609 patents, embodying outstanding engineering ingenuity. Thanks to CMA's five global genes — safety, intelligence, performance and energy saving — Geely Auto developed this architecture and holds a safe lead in quality and performance among its competitors.
BMA
The B-segment Modular Architecture (BMA) is a compact modular architecture developed independently by Geely for global use. It took four years to develop BMA with nearly 100 experts from more than 20 countries who have extensive experience in the development and management of modular architecture projects.
SEA
It took researchers four years to develop the Sustainable Experience Architecture (SEA), with a total investment of 18 billion CNY, featuring a three-in-one layout of hardware level, system level and ecological level. SEA has the widest bandwidth in the world, covering the design needs of all types of cars from A-segment to E-segment in full sizes. It can provide the most efficient solutions for smart electric vehicles and shorten the development period of software-defined vehicles by more than 50%.
Global R&D Centres
Manufacturing
Geely operates vehicle and engine production facilities across China in places such as Hangzhou, Ningbo, Taizhou, Chengdu, Jinzhong and Xi'an. Geely currently uses these facilities to produce a full range of models, including SUVs, sedans and crossovers.
5G Factory
The hyper-connected 5G factory can produce 30 cars in one hour (1 car every 2 minutes) with the help of automated robots that keep everything running smoothly, without interruption.
The factory is fully automated thanks to various devices and cloud services that monitor inventory levels and production status. If stock is low, the robots are activated and deliver the relevant parts.
Black Light Factory
The Black Light factory in Xi'an requires no manual operation, which is handed over to robots that ensure smooth and uninterrupted production.
In addition to CMA-based products, the factory can also produce SEA-based products, covering different models of pure electric, hybrid and traditional fuel vehicles.
Corporate Social Responsibility
Geely believes that the creation, development and continuous operation of a business should not only generate economic value but also social value and fulfil its social obligations, all of which are important and necessary.
Carbon Neutrality Goals
Geely is convinced that sustainability will become a key driving force for innovation and future development, and that environmental protection will play an important role in achieving this. That is why we announced the goal of achieving carbon neutrality by 2045 and reducing the carbon emissions of the entire vehicle life cycle by 25% by 2025.
Charity Foundation
The charity foundation is an important platform for Geely to participate in and develop social welfare initiatives. Geely will organise, launch and promote social welfare through institutional design and sustainable development. With the foundation, Geely will provide assistance in emergencies and disasters, support for the arts and culture, rural revitalisation, and fair, high-quality education.
Blue Guardian Project
Through satellite technology, ocean clean-up operations and education, a tripartite cooperation system will be created to monitor and prevent marine litter, raising awareness of the importance of protecting marine ecology and helping to build a maritime community with a shared future.
